The Gold Coast in Australia says they are gay-welcoming
Rainbow Tourism International, a leading gay tourism marketing company based in Sydney, Australia, and Gold Coast Tourism in Queensland are promoting the positive aspects of Australia’s favorite holiday destination to the gay and lesbian travel market worldwide.
Their planned social media and digital marketing campaign for the Gold Coast in Australia began on December 1 as an initiative to spread the message that hotels in the region are gay welcoming. Rainbow Tourism will launch promotions on social media channels and do direct marketing to international and domestic gay travel agents, travel planners and gay travellers themselves.
“Gold Coast Tourism has a savvy plan to attract more gay and lesbian travellers to the region to experience its diverse attractions, events and gay-welcoming businesses. Rainbow Tourism is helping them increase the destination’s image and appeal as a more attractive gay travel destination,” says Mark Proffit, Rainbow’s online marketing director.
“Gold Coast Tourism is a member of the International Gay and Lesbian Travel Association and is the fourth destination in the world to embrace the Gay Comfort hospitality training program for its members,” says Dee Farrell, marketing manager for Rainbow Tourism.
The Gay Comfort training program is a pioneering effort to help hotels and their employees around the globe effectively provide top-notch customer service to their gay and lesbian customers.